Saturday, December 28, 2019

Considering The Unexpected Subordinate Case - 1030 Words

Consider the Unexpected Subordinate Case. Rebecca is in a difficult position. It could be argued that Ryan should never have been assigned to her project. It was a tough call for the project management office, which determines all assignments, to make. Ryan did have a special expertise in the functional area that the project was addressing, as did Rebecca. Rebecca and Ryan would just have to work through the pressures, emotions, and management issues that were caused by her promotion. Assuming that you were Rebecca, identify and use some of the various theories assigned for review to construct an action plan to deal with Ryan. Tie these theories directly to your plan. That is, create several specific action steps. Support each step using†¦show more content†¦These powers should be diplomatically utilized to overturn Ryan’s changed attitude. As a project manager, I would apply the following plan: 1) Thorough investigation on the personality of Ryan and makeup of the same: By examining the personality of Ryan through results of Ryan’s Myers-Briggs personality trait evaluation, the analysis can be done in a thorough manner. Being Ryan’s superior, I need to understand that Ryan thinks more than feeling; I would incorporate my requests and tasks in a rational manner and not go through the emotional way. In case this idea doesn’t work, I would go into the next stage for better outcomes for communication. 2) Facilitate counseling from Craig: Because Craig was Ryan’s former boss, he would be of a great help to guide me how to tackle Ryan and handle the situation. He can benefit me with good ideas to motivate Ryan and regain his interest in the project again. If I still not pass, I will have no option but to utilize my power for coercive and forceful means to create him complete his responsibilities as they are assigned. This use of coercive power would make me use French and Raven’s Model. 3) Call for a personal talk/interview with Ryan: Just in case, if all the above steps do not work to implement the required change in Ryan, I would try to call for a personal one-on-one interview with Ryan. As per theShow MoreRelatedWhy Managers And Performance Evaluation Process1335 Words   |  6 Pagesboth managers and subordinates have felt that performance evaluations were nothing but a huge waste of time. According to Little, the biggest problem with the performance evaluation process is that managers haven not been properly trained to conduct annual reviews (2013). Performance levels and feedback should be constantly documented and briefed to employees throughout the year. This will help reduce unwanted stress and prevent subordinates from being surprised by an unexpected rating at the endRead MoreThe Diverse Styles Of Administration Essay1501 Words   |  7 Pagesstudy I attempt investigate the diverse styles of administration depicted by distinctive directors whom I have run over amid my time in a few association through out the years and how their initiative style influence the general improvement of their subordinates. The different elements which specifically impacts ones initiative style, how the administrators need to adjust to diverse styles of authority to be a successful pioneer in an association has been examined in this study. A pioneer ought to examineRead MoreFayol s Theory Of Management Essay1570 Words   |  7 PagesMintzberg s theory of 3 management roles suggests an improved view on what managers are supposed to do. Thirsty, this essay will introduce management theories of Fayol and Mintzberg in more detail by deepening in each concept of management, as well as considering views of different authors on their ideas. Secondly, comparison of two theories will be held, which will at the same time analyse the functions and processes in describing managerial tasks. The objective of this essay is to critically analyse theRead MoreDecision-Making Essay1378 Words   |  6 Pagesalternatives to determine the course of action. Alternatives may be limited or abundant; in any case, there must be at least two options, or there is no decision, only forced choice (p.152). The commitment in the decision-making process is also a commitment of the top executives allowing flexibility and vagueness in some of the decisions made. Flexibility and vagueness is needed for the unexpected circumstances, risks and unknowns in the decision-making process. Capital expenditures for equipmentRead MoreSubstance Abuse And Women During Pregnancy1374 Words   |  6 PagesSubstance Abuse and Women Through the years, substance misuse in the United States has turned into an industrious issue influencing numerous people. In 2008, it was assessed that 17.8 million Americans beyond 18 years old where substance subordinate. Women who use medications during pregnancy can have an enduring impact on fetal. Medications can have an impact of maternal and child wellbeing, yet there are a lot of different variables, which influence it, poor social environment, nourishment, cleanlinessRead MoreNurse Burnout And Job Satisfaction1508 Words   |  7 Pages nurses’ job dissatisfaction is often associated with patients’ dissatisfaction with care received. In the assigned case study, the nursing director is confronted with a situation where Susan, once a highly motivated and productive member of the nursing staff, has regressed to a frustrated argumentative complainer with lackluster productivity. In order to explain Susan’s unexpected change in behavior, a thorough theory b ased analysis of her behavior and complaints must be conducted. Susan’s behaviorRead MoreToxic Leadership : Toxic Leader Essay2233 Words   |  9 Pagesresearch and think of solutions to toxic leadership. A toxic leader is a leader that is self-serving, micromanages their subordinates and gives orders without supplying a purpose or inspiration for completing the task. Toxic leaders destroy the effectiveness and morale of the unit. They can be taken out of command and identified by using an evaluation system that includes their subordinates so that lower level leadership can evaluate their superior’s leadership potential. They can also learn to change howRead MoreBusiness Customs Paper - Brazil1716 Words   |  7 Pages The Portuguese respect hierarchy and the catholic religion and family play a roll in this hierarchy. In business terms, the power and authority resides with only one individual. This individual usually makes their decisions without considering their subordinates. (Kwintessential) Brazil shares not only some of t he same culture as Portugal, but also some of the same views concerning appearance and business. Concerning appearance in the business world, Brazil views three piece suits as executiveRead MoreImplementing Rich Management Practices Within An Organization2003 Words   |  9 Pagesmanagers are ought to play different roles, but the extent to which these are acquired by them at each position varies. However, an empirical study conducted by Henry Mintzberg, based on the roles of a manager in an organization during the late 1960’s considering five chief chief executives at work, suggest that they should acquire an intertwined combination of interpersonal, informational and decisional roles. This study challenged most of the concepts existed up to that date. Most people were in the dilutionRead MoreFred Maiorino Case Study2707 Words   |  11 PagesThis new system included evaluations based on product market share gains and critical incidents of effective and ineffective salesm en actions recorded during joint calls made by district managers and sales reps. Moreover, Reed began coaching his subordinates and providing them with medical journals to help improve sales pitches. Unfortunately, even after working at Schering-Plough for over three decades as a highly successful salesman, Fred was terminated over coffee with Jim Reed at a local diner

Friday, December 20, 2019

Study Analysis Breast Feeding Vs. Formula Feeding And...

Study Analysis: Breast Feeding vs. Formula Feeding and Overweight Infants Abbey Gunderson Florida Gulf Coast University Abstract The study Exclusively Breastfed Overweight Infants are at the Same Risk of Childhood Overweight as Formula Fed Overweight Infants, investigates whether exclusively breastfed overweight infants have the same risks of becoming overweight in childhood as overweight infants who are formula fed. This study found that exclusively breastfed infants who are overweight encounter the same risk of becoming overweight in childhood as infants who are overweight and formula fed. Therefore, researchers emphasize the importance of preventing overweight in infancy regardless of the feeding type (Vrijkotte, Altenburg, and Gademan, 2015). Study Analysis: Breast Feeding vs. Formula Feeding and Overweight Infants The aim of the study Exclusively Breastfed Overweight Infants are at the Same Risk of Childhood Overweight as Formula Fed Overweight Infants, is to evaluate the relationship between feeding types in infancy of overweight infants and the risks of becoming overweight in childhood. Vrijkotte, Altenburg, and Gademan, intended to clarify whether we should be concerned about overweight infants who are exclusively breastfed and whether they encounter the same risks of becoming overweight in childhood as overweight infants who are formula fed. Literature Review Research has shown that overweight children are at an increased risk for adverse health outcomes,Show MoreRelatedThe Effect Of Breastfeeding On Ovarian And Breast Cancer Risks1298 Words   |  6 Pagesshift in infant nutrition research due to increasing evidence that the role of early nutrition during this vital period of life has deep biological effects and has an important consequence both in long and short-term health (Fewtrell 2007). The research that has been done in this area offers strong evidence that human milk feeding decreases the severity and incidence of a vast range of infectious diseases (Garner 1997). There are many benefits of breastfeeding reduces the ovarian and breast cancerRead MoreBreast-Feeding Vs. Bottle Feeding Is A Very Important Decision1969 Words   |  8 PagesBreast-feeding vs. bottle feeding is a very important decision for new parents as well as a very hot topic of debate for most heath oriented communities. Most health, family and infant related communities and services such as the American Academy of Pediatrics, American Medical Association, the World Health Organization, etc. support and promote breast-feeding infants. Their suggestion urges mothers to at least breastfeed for the first few days after giving birth even if they decide to bottle feedRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pagesto Statistics and Data Analysis This page intentionally left blank Introduction to Statistics and Data Analysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia †¢ Brazil †¢ Canada †¢ Mexico †¢ Singapore †¢ Spain †¢ United Kingdom †¢ United States Introduction to Statistics and Data Analysis, Third Edition Roxy PeckRead MoreDeveloping Management Skills404131 Words   |  1617 Pages mymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Read MoreLogical Reasoning189930 Words   |  760 Pages.............................................................................. 299 CHAPTER 10 Deductive Reasoning .......................................................................................... 312 x Implying with Certainty vs. with Probability ................................................................................ 312 Distinguishing Deduction from Induction ..................................................................................... 319 Review of Major

Thursday, December 12, 2019

Marketing Principles - Hennes And Mauritz

Question: Task 1 (LO 1) a. Examine a few definitions (at least two) of marketing and explain the marketing process with example drawn from HM.b. Discuss the different kinds of marketing orientations and recommend the most suitable marketing orientation for HM. Task 2 (LO 2) a. Analyse the macro and micro environmental factors that influence the marketing decisions of HM.b. Propose a new product for HM and examine the concept of segmentation and recommend segmentation criteria and targeting strategy to be used for the newly developed product.c. Identify factors that will influence buyer behavior and propose a new positioning strategy for your organisation and its newly developed product. Task 3 (LO 3) a. Using HM as your chosen company, explain how the new product was developed to achieve sustainable competitive advantage.b. Evaluate a range of distribution methods that HM can use for the newly developed product to provide convenience to a target group of customers.c. Discuss and critically evaluate the various pricing methods used by businesses and recommend pricing strategy that HM can use for the newly developed product.d. Explain the concept of integrated marketing communication and discuss the elements of promotional mix including extended the extended marketing mix as relevant to HM's newly developed product. Task 4 (LO 4) a. Evaluate the marketing mix variables for two segments of the consumer market and discuss how different it would be for businessto-business services (B2B).b. Assuming that HM decides to enter the international market with the newly developed product, examine and discuss the differences between domestic marketing and international marketing. Answer: Introduction: The retail industries in the UK are developing its position gradually and competitor brands are emerging as well. The economic climate always posed a challenge to the changing lifestyle of the population during the economic recession. The improved economic prospects help to strengthen consumer confidence. During 2013, it was posed that the economic recession was coming to an end (The Guardian, 2015). The macro economic factors helped to improve employment level, GDP and other disposable incomes of the nation (Gronroos, 2006). In UK, the groceries dominate the retail sector (Ruddick, 2014). Tesco is the largest retailer in UK, followed by ASDA stores, Sainsbury and Morrison (BBC News, 2013). These supermarkets mainly focus on the drinks and food followed by a range of non grocery products as well. Because of the multi channel retailing availability it is possible to expand their business with wide range of products in the market. Task1a) Definition of marketing and the marketing process drawn from HM: According to AMA, Marketing can be defined as a set of activity and a process for communicating, creating, exchanging and delivering value to its clients, customers and society at large. This means that an organization can connect and communicate to the target audience to sell its products and services. This helps customers to build a strong relationship with the company as well (Pride, 2011). Dr Philip Kotler defined marketing as the art and science of exploring, creating and delivering value that can satisfy the needs of a target market for a profit. Marketing is a process that measures, defines and quantifies the size of the identified market as well (Clulow and Reimers, 2009). Marketing is a process of management that includes 4Ps: Product, Price, Promotion and Place. It is based on thinking about the business in accordance to customer preferences and their satisfaction. In marketing selling plays an important role and this mainly concerns about how to make profit out of a business transaction. Marketing Process: The marketing process starts along when a strategic plan has been formulated and evaluated. The marketing process starts immediately after this. The process of marketing begins with analyzing market opportunities, selecting the target market and to develop the marketing mix. The marketing process begins with analyzing the market opportunities. It is important to evaluate the long run opportunities as well to improve the business units performance. This kind of extensive research also helps the company to gather information about their customers and also keep a view about the environmental changes and its competitors as well. The next step is the selection of the target market. In this process the customers are delivered greater value and this allows deliberate analysis of consumers. Selection of target market includes deliberate analysis of consumers. It is important for the companies to satisfy all the consumers in a given market. It is also important to divide the total market and choose the best segments and strategies to implement them which are known as market positioning. The next step is to develop the marketing mix which is a set of controllable marketing variables that helps to bring out the response from the target market. The marketing mix consists of 4Ps which are product, price, place and promotion. An effective marketing company aligns all the 4Ps together to achieve overall objectives of the company (Kahn, 2005). The next step is to design and put into action the marketing mix that helps to achieve the overall objectives as well. The last step is the market analysis part which involves analyzing companys strength and weaknesses and also recommends other inputs to all the management functions as well. Marketing process of HM: This process develops with the marketing mix of the company. HM products are very fairly priced which is a big advantage in the UK market. Its fashion is also very trendy and updated. The company is also expanding its business in Europe as well. The company also spends a lot of money on promotional aspects including the advertising cost as well. Benetton is worlds largest fashion retailer but it could not provide latest fashion trends. This advantage was taken by HM and it attracted the young shoppers (Robson and Katsikeas, 2005). b) Different Kinds of marketing orientations and recommend suitable one for HM: Production Orientation: This means that the business should give more importance to the production of goods and services so that it leads to economies of scale by maximizing profits and reducing costs thereby. Emphasis is given on the design and quality of the products. Product Orientation: This lays emphasis to the functional features and high quality of the products. Such a company believes that if they have superior quality products then they can cater more customers. Sales Orientation: the focus is simple here that is to produce the product and sell it to the market to make profits. Market Orientation: This type of a company makes all types of businesses keeping in minds the choice and preferences of its customer. Feedback is also taken from them so that new ideas can be implemented thereof (Special issue on international marketing, strategic orientations and business success, 2010). HM mainly focused on two types of orientations: One is product orientation and the other one is market orientation. The company focused on product orientation to cater to more number of customers and design new clothes which can attract young shoppers and it is according to the latest trend .And the other one is market orientation because HM wanted to expand its business in Europe as well. Task 2 a) Analyze the macro and micro environmental factors that influence the Marketing decisions of HM. HM is a Swedish retail company who main selling point is selling fashionable items at a cheaper price. HM runs about 1800 shops today in more than 34 countries. The macro environmental factors affecting the marketing decisions of HM are: Political Legal Factors: These include areas such as taxation policy, business legislations, etc. HM is subordinated to various laws and policies because it is a public limited company. The company is also affected by International and Business law. A lot of plants are involved in the production process therefore it is difficult to adhere all international work standards as well. HM tries to fabricate their products by supplementing the working conditions as well. Child labor is also inhibited by the company and certain statutory provisions are strictly followed by HM (Jensen, 2007). Economic Factors: these include factors that help in determining purchasing power, economic growth, income distribution and industrial structure as well. The company is also influenced by the price and supply of imported goods. Socio cultural factors: HM connects to high quality of fashion with affordable prices so that it is affordable to everybody. It should update itself and adapt with the social trends as well. Technological factors: new products are being developed constantly in accordance with latest technical support to expand permanently and reach the target. Environmental factors: HM have started awareness among its employers and suppliers not to use any product and sustain ecological and social matters as well. The micro environmental factors are explained by the SWOT analysis. Strength : HM is one of the largest global fashion retailer. All the stores offer quality and trendy clothing at the same time. There are guest designers as well. Weakness: The changing macro economic condition is one of the weaknesses that the company is facing. Also buying large volume may lead to overstocking (Ratnasingam, 2006). Opportunity: HM is focusing on to the online shopping and the company is also planning to expand its business. Threat: Competitors like Zara, Forever 21 are posing threat to the company as a result the company may lose its target sample of population (gren and Ayla, 2009). B) To propose a new product for HM and examine the concept of segmentation and recommend segmentation criteria and targeting strategy to be used for the newly developed product. HM is a fashion oriented company which focuses to changing design processes. The company always focuses to meet the future needs and aspects of its target customers. With a strong design group it was proposed to HM to draw inspiration from real fashion shows and design their clothes accordingly. HM depends on product orientation to bring designer clothes at a low price. It is suggested to launch footwear section for men and women as this can give them an extra edge over clothing (Ratnasingam, 2006). The market segmentation of HM is that to build strong relationship marketing in line with the different levels offered to the company. HM should mainly focus on psychographics segmentation catering the social class, personality variables and lifestyle maintained in different countries. The company should target mainly the younger generation who are fashion freak and whose taste and preferences changes according to the fashion updated in the country (Quinn and Dibb, 2010). C) Identify factors that will influence buyer behavior and propose a new positioning strategy for your organization and its newly developed product. The factors that will influence the buyer behavior are personal factors such as age, gender, lifestyle and income. Cultural factors involve language, beliefs, etc. Psychological factors involve perceptions and learning. Personal factors also play an important role because the company caters to youngsters. According to the new product conceptualized most commonly used products used by females are tall heels catered to working class women. Positioning should be done according to the perception and understanding level from consumers point of view (Ji et al., 2014). Task 3A) Using HM as your chosen company, explain how the new product was developed to achieve sustainable competitive advantage. HM developed its new product that is footwear in the market. It was necessary to anticipate such a change in the market to pose a tough competition to its competitor brands like Zara, Forever 21 etc because those brands only focused its production to the apparel segment. By developing this segment as their product line HM thought that they could reposition its sales. Therefore HM could sustain an extra advantage over its competitors. B) Evaluate a range of distribution methods that HM can use for the newly developed product to provide convenience to a target group of customers. Logistics and distribution channel plays an important role to get any product in the market. These channels act as an intermediary to the consumers and business. There can be direct distribution also where the producer directly supplies the product to the market. HM can employ a team in its production offices who can give inspiration for the updated clothing trends. HM must refine its distribution strategies and this can improve the flow of production. The retail stores are also located from geographic vicinity as well (Menzel, Harrysson and Ristinmaa, 2008). C)Discuss and critically evaluate the various pricing methods used by businesses and recommend pricing strategy that HM can use for the newly developed product. The different types of pricing strategies are as follows: Premium pricing: This indicates a price that is higher than the competitors. This is a good option to those companies who are penetrating a new market. Penetration pricing: this strategy is established to enter a market with a low price to attract customers and raise awareness about the brand. Economy pricing: This type of companies caters to a specific segment and is very price sensitive in approaching the market. Price Skimming: this strategy is used to get maximum revenue compared to its competitors. Psychological pricing: this strategy is used to establish their products in minds of its consumers. HM used Economy pricing strategy to bring and develop its new products in the market. Being a renounced brand name in UK, there was no need to enter any particular market as such and gain importance (Baule and Blonski, 2014). D) Explain the concept of integrated marketing communication and discuss the elements of promotional mix including extended the extended marketing mix as relevant to HM's newly developed product. Integrated Marketing Communication refers to combination of all the methods as how a brand can be developed to bring a product in the market among its target customers. In IMC, each and every aspect of marketing works together to maximize cost and level of production. We can also say that IMC is a strategic implementation tool which helps to provide clarity to the business (Cadogan, 2012). The promotional mix includes four elements: Advertising, Personal Selling, Sales Promotion and Public Relations. HM spends a lot of effort on promotional aspects that involves direct marketing and outdoor marketing as well. Advertising: HM can advertise its products through local newspapers, allowing discounts, through hoardings and billboards as well. The company can also go for online advertising in face book and twitter to bring the new product in the market. Personal Selling: The Company cannot go for this approach as products are based in te retail stores itself. Sales Promotion: HM can widely use this form of promotional mix. The company has come up with the idea of online shopping and they have created their own website also from where customers can buy the products and choose from the available variety as well. The extended marketing mix of HM is explained below: Product: HM is known for developing low priced products at a cheaper price. The company focuses on fashionable designs and also caters to designer wear clothes for its consumers. Its product line includes jeans T-shirts, fashion shirts, cardigans, jewelry, purses dresses etc. Price: HM is known to have developed economical pricing strategy to provide high quality products at a lower price. Place: The Company mainly operates in North America, Asia, and Europe. The company is headquartered in Sweden and it is trying to develop and expand its business. Promotion: HM uses mobile marketing and advertising through SMS. Company can broaden its location stores throughout USA. HM can also cater face book for promotion and other chat websites (Dominici, 2009). Task 4A) Evaluate the marketing mix variables for two segments of the consumer market and discuss how different it would be for business-to-business services (B2B). To answer the above question HM Denis jeans wear and footwear is considered to see how it varies with individual age and income. Price: HM uses price as a signal to reach different segments. The company offers high end fashion at a reasonable price so that customers those having lower budgets can buy stylish products. Individuals who have high income and low age will prefer colored jeans or Capris along with high heeled shoes but those with average income and aged people will prefer light colored denims and flat shoes. Product: HM understands the dynamic change in fashion. Therefore the company should be focused more on its design. Customers who are young will prefer new designs but old people will give preference to the quality (Mathieson, 2010). Place: HM understands that location is an important factor. Here age plays an important role. Young people are more use to internet so they can go for online shopping but working professionals and others will prefer for a shopping with family in the weekend and visit the retail stores. Promotion: There should be new offers and deals coming up in the market so that HM can cater to the younger generation. Business to Business involves activities that buy in small quantities and one person makes this decision and product prices are fixed. B) Assuming that HM decides to enter the international market with the newly developed product, examine and discuss the differences between domestic marketing and international marketing. Domestic market is a term that sells its product in own country. It is very easy for any company to launch a product in the market. On the contrary International marketing offers global view of the market and helps the company to capture more market share. This also helps to earn more revenues for the company (Newton, Powell and Duncan, 2008). Factors differentiating international market from domestic market are as followed in accordance to the company perspectives: Size: HM is a company that expanded internationally. The company has its business in Asia, Africa and North America as well. It deals with export business as well as foreign investments. Benefits: International businesses cater to entertain with more benefits compared to domestic businesses. HM was benefitted by way of earning foreign exchange and this led to more growth prospects and greater utilization of production services. Market Fluctuations: HM could withstand the marketing fluctuations by stabilizing their growth rate in accordance to current market situation. Operations: HM could expand its operations internationally by leveraging import and export of materials all over the world. Domestic market leads this type of expansion on a small scale. Technology: Global exposure to HM gave an international brand recognition which helped the company to sustain their growth and business at the same time (Special issue on international marketing, strategic orientations and business success, 2010). Conclusion: From the above assignment it can be concluded that HM did a lot of effort to accomplish its stability and growth all over the world. HM maintained a strong brand preference over the youngsters because of its economy based pricing with latest trend s in fashion. HM formed a strong brand recognition catering to have selective brand with a strong apparel line focusing more on its product line and how to develop it. HM focused to introduce new product in the market and also wanted to make that product universally viable and sustainable to growth and high market sustainability. HM focused on its Macro environmental factors as well and tried to focus on latest technology. The main principle of HM was that it focused on building up high customer relations and has a good knowledge about what their customers prefer and design clothes accordingly. References: Barker, R. (2013). Strategic integrated communication: An alternative perspective of integrated marketing communication?.Communicatio, 39(1), pp.102-121. Baule, R. and Blonski, P. (2014). The Demand for Warrants and Issuer Pricing Strategies.Journal of Futures Markets, p.n/a-n/a. BBC News, (2013).How Tesco came to dominate. [online] Available at: https://www.bbc.com/news/magazine-23988795 [Accessed 2 Mar. 2015]. Cadogan, J. (2012). International marketing, strategic orientations and business success.International Marketing Review, 29(4), pp.340-348. Cadogan, J. (2012). International marketing, strategic orientations and business success.International Marketing Review, 29(4), pp.340-348. Clulow, V. and Reimers, V. (2009). How do consumers define retail centre convenience?.Australasian Marketing Journal (AMJ), 17(3), pp.125-132. David, F. (2005).Strategic management. Upper Saddle River, N.J.: Pearson Prentice Hall. Dominici, G. (2009). From Marketing Mix to e-Marketing Mix: a literature overview and classification.IJBM, 4(9). Finne, . and Grnroos, C. (2009). Rethinking marketing communication: From integrated marketing communication to relationship communication.Journal of Marketing Communications, 15(2-3), pp.179-195. Gronroos, C. (2006). On defining marketing: finding a new roadmap for marketing.Marketing Theory, 6(4), pp.395-417. Harris, P., Lock, A. and Rees, P. (2000).Machiavelli, marketing, and management. London: Routledge. Horchover, D. (2002).Sales promotion. Oxford, U.K.: Capstone Pub. gren, N. and Ayla, C. (2009). Evaluation on textile-apparel education by Swot analysis.Procedia - Social and Behavioral Sciences, 1(1), pp.1307-1312. Jeffs, C. (2008).Strategic management. Los Angeles: SAGE. Jensen, C. (2007). Infrastructural fractals: revisiting the micromacro distinction in social theory.Environment and Planning D: Society and Space, 25(5), pp.832-850. Ji, Y., Tang, T., Yu, C. and Qi, G. (2014). A joint optimization strategy for scale-based product family positioning.International Journal of Computational Intelligence Systems, 7(sup2), pp.3-14. Kahn, K. (2005). Framing marketing effectiveness as a process and outcome.Marketing Theory, 5(4), pp.457-469. Kotabe, M. and Helsen, K. (2010).Global marketing management. Hoboken, NJ: Wiley. Kotler, P. and Armstrong, G. (2001).Principles of marketing. Upper Saddle River, N.J.: Prentice Hall. Lamb, C. (2000).Marketing. Cape Town: Oxford University Press. Mark, J. (n.d.). Pricing Strategies.SSRN Journal. Mathieson, R. (2010).The on-demand brand. New York: AMACOM. Menzel, A., Harrysson, M. and Ristinmaa, M. (2008). Towards an orientation-distribution-based multi-scale approach for remodelling biological tissues.Computer Methods in Biomechanics and Biomedical Engineering, 11(5), pp.505-524. Newton, F., Powell, I. and Duncan, T. (2008).Principles of advertising IMC. North Ryde, NSW: McGraw-Hill Australia. Peter, J. and Donnelly, J. (2000).A preface to marketing management. Boston: Irwin/McGraw-Hill. Peter, J. and Donnelly, J. (2000).A preface to marketing management. Boston: Irwin/McGraw-Hill. Pride, W. (2011).Marketing principles. South Melbourne, Vic.: Cengage Learning. Quinn, L. and Dibb, S. (2010). Evaluating market-segmentation research priorities: Targeting re-emancipation.Journal of Marketing Management, 26(13-14), pp.1239-1255. Ratnasingam, P. (2006).SWOT analysis for B2C e-commerce. Hershey, PA: Idea Group Pub. Robson, M. and Katsikeas, C. (2005). International strategic alliance relationships within the foreign investment decision process.International Marketing Review, 22(4), pp.399-419. Ruddick, G. (2014).Shoppers lose appetite for big supermarkets - Telegraph. [online] Telegraph.co.uk. Available at: https://www.telegraph.co.uk /finance/newsbysector/retailandconsumer/11141300/Shoppers-lose-appetite-for-big-supermarkets.html [Accessed 2 Mar. 2015]. Sadler, P. (2003).Strategic management. Sterling, VA: Kogan Page. Special issue on international marketing, strategic orientations and business success. (2010).International Marketing Review, 27(5). Special issue on international marketing, strategic orientations and business success. (2010).International Marketing Review, 27(5). Swartz, T. and Iacobucci, D. (2000).Handbook of services marketing management. Thousand Oaks: Sage Publications. Terpstra, V. (2000). The millennium and international marketing.International Marketing Review, 17(1), pp.15-18. the Guardian, (2015).Recession | Business | The Guardian. [online] Available at: https://www.theguardian.com/business/recession [Accessed 2 Mar. 2015]. Venugopal, P. (2010).Marketing management. New Delhi, India: Response Books. Winer, R. (2000).Marketing management. Upper Saddle River, N.J.: Prentice Hall.

Wednesday, December 4, 2019

Drones Civil Liberties free essay sample

Rand Paul. The issue of who controls these drones and has access to the data they collect is of deep concern. The multinational company Google Just recently settled a law suit over their Google maps divisions data collection during their street level collection. The suit was based on Googles use of data they acquired via recording devices while they drove around the country gathering everything from phone conversations to computer passwords. Who stops the drones from only collecting on the warranted Individuals?These are pieces of technology used by our pay agencies and military to actually look through walls Vela thermal Imaging and ultra-sensitive listening devices which can hear your most personal conversations. How will the unwarranted material collected be handled? Will It still be subject to review and used against citizens? The notion that these drones will be a safer means of collection is in agreement everywhere, it removes individuals such as informants wearing wires from harms way and allows our law enforcement agencies to view locations for possible danger before attempting to serve criminal warrants. The question becomes are your civil liberties being violated with information being gathered as the drone passes over your location? 2. Are drones a violation of due process? From the earliest days of conversation In the United States it has been debated what Is said In private between individuals Is a right not to be infringed upon. From the sitting by people and eavesdropping to the wire taps viewed so negatively during the tumultuous time of the says.Yet our supreme court has ruled that some criminal activities are only possible to be discovered and prosecuted through these means, ND have given our law enforcement access to this tool of prosecution. Drones are simply our next advancement in technology that is needed to counter criminals use of advanced technology such as throw away prepaid cell phones. Our law enforcement arm also needs to move forward with the criminal element. As the creativity of the criminal element advances so must law enforcements ability to find and bring to Justice.The true issue of due process however comes in when they talk of using predator type Drones on U. S. Soil or against U. S. Citizens abroad. These are the missile carrying weapons platforms used with such effectiveness against terrorist In foreign countries. When an American whether here or abroad Is targeted for elongation without the due process afforded under or constitution we have begun a slide down a slippery slope of god dome. Who becomes the watch dog of proper and ethical use against our own? Are we so willing to prosecute and president or his designed be given that power?And who will protect against misuse of such a power? 3. The use of drones may exploit some gray areas in the law and within citizens rights. Currently citizens are being targeted by our military and C. I. A. In countries such as Yemen and Pakistan. Even though polls show we support suspected terrorists being targeted by 65 % that number drops to 41% when that person is a U. S. Citizen. While the targeting of military combatants is legal, the view of killing American citizens even if involved in terrorist activities is still perceived as protected under our constitutional rights.Senator Rand Paul of Kentucky recently engaged in a filibuster in protest of the current administrations refusal to disclose Rene usage within our borders. Congressional leaders have been pushing the administration for months to reveal details of how potential targets were chosen with limited success. Although some documentation has been released to select individuals others have complained about being refused access to information. This is a classic platform for ethics violations by limiting the amount of people who know they limit the possibility for oversight. . Recommendations for Government use of Drone Aircraft. What would be the effect on our public spaces, and our society as whole? If everyone felt the keen eye of the government on their backs whenever they ventured outdoors? Psychologists have repeatedly found that people who are being observed tend to behave differently, and make different decisions, than when they are not being watched. This effect is so great that a recent study found that merely hanging up posters of staring human eyes is enough to significantly change peoples behavior. The UCLA recommends at a minimum the following core measures are enacted to ensure that this happens: ; Usage restrictions. Save should be subject to strict regulation to ensure that their use does not eviscerate the privacy that Americans have traditionally enjoyed and rightly expect. Innocent Americans should not have to worry that their activities will be scrutinized by drones. To this end, the use of drones should be prohibited for indiscriminate mass surveillance, for example, or for spying based on First Amendment-protected activities.In general, drones should not be deployed except: where there are specific and articulated grounds to believe that the drone will collect evidence relating to a pacific instance of criminal wrongdoing or, if the drone will intrude upon reasonable expectations of privacy, where the government has obtained a warrant based on probable cause; or where there is a geographically confined, time-limited emergency situation in which particular individuals lives are at risk, such as a fire, hostage crisis, or person lost in the wilderness; Save are potentially extremely powerful surveillance tools, and that power, like all government power, needs to be subject to checks and balances. For reasonable non-law enforcement purposes by non-law enforcement agencies, where privacy will not be substantially affected, such as geological inspections or environmental surveys, and where the surveillance will not be used for secondary law enforcement purposes. Image retention restrictions. Images of identifiable individuals captured by aerial surveillance technologies should not be retained or shared unless there is reasonable suspicion that the images contain evidence of criminal activity or are relevant to an ongoing investigation or pending criminal trial. ; Public notice. Explicit and written, and should made public. While it is legitimate for the police to keep the details of particular investigations confidential, policy decisions regarding overall deployment policies-?including the privacy tradeoffs they may entail-?are a public matter that should be openly discussed. ; Democratic control.

Thursday, November 28, 2019

The Solar System Essays - Planetary Science, Solar System, Planet

The Solar System Assignment 1: The Solar System The solar system consists of the Sun; the nine planets, 67 satellites of the planets and a large number of small bodies (comets and asteroids). The inner solar system contains the Sun, Mercury, Venus, Earth and Mars: The planets of the outer solar system are Jupiter, Saturn, Uranus, Neptune and Pluto: The orbits of the planets are ellipses with the Sun at one focus, though all except Mercury and Pluto are very nearly circular. The orbits of the planets are all more or less in the same plane (called the ecliptic and defined by the plane of the Earth's orbit). The ecliptic is inclined only 7 degrees from the plane of the Sun's equator. Pluto's orbit deviates the most from the plane of the ecliptic with an inclination of 17 degrees. Below you see a diagram that show some relative information about most of the objects in our Solar System: Diameter (km) Moons Surface temp. Surface gravity Axial inclination Axial rotation The Sun 1 390 000 - 5800c - - 25 - 36 days Mercury 4 878 None 350c / -170c 0.38 0 58 days Venus 12 104 None 480c 0.9 178 243 days The Earth 12 756 1 20c 1 23.4 23h 56m Mars 6 787 None -23c 0.38 24 24h 37m Jupiter N/A 16 -150c 2.64 3.1 9h 50m Saturn 199 300 18 -180c 1.2 26.7 10h 39m Uranus 51 800 15 -210c 1.2 98 17h 10m Neptune 49 500 8 -220c 1.2 29.5 18h 24m Pluto 2 320 1 N/A 0.04 50 178 years The Moon 3 474 - 107c / -153c 0.17 1.5 27 days The Sun The sun is the most important part of our solar system. It is the biggest object and does have about 98% of the whole mass of the solar system. About 1,3 billion earths would fit inside the sun. The sun travels around the galaxy together with planets and other objects bound to it by gravitational forces. The largest of the bodies we call planets, most of which are in turn are orbited by smaller moons or satellites. These objects, together with many lesser masses, are known as the Solar system. The Sun is just a star, one of a hundred billion inhabiting our galaxy alone. Being a star the Sun is an example of the fundamental building blocks of our universe. It formed, 4.5 billion years ago, as the nucleus of a cloud of gas which was collapsing under its own gravitational attraction. At formation, hydrogen was the most abundant gas, as elsewhere in the universe, and accounted for three quarters of the Sun's original material. This will changes as the hydrogen is burned, and within the very central regions virtually all the hydrogen has been converted to helium. The outer regions have not yet taken part in hydrogen burning. Astronomers have measured the chemical composition of the Sun, and can thus estimate that of the initial solar nebula from which the sun and planets formed. In addition to 78 percent by weight of hydrogen, they find 20 percent to be helium, while only 2 percent remains for other elements such as oxygen, carbon, nitrogen, and iron. Later, as its hydrogen becomes depleted, it will evolve into a giant red star, swelling to engulf the earth and the inner planets. The remnant Sun will fade gradually to oblivion, passing through the white dwarf stage on its way. Mercury Mercury is named after the messenger of the Roman gods. It is the smallest of the inner planets and the second smallest in the whole Solar System. It has a very weak magnetic field and - being the closest planet to the Sun - has only a very thin atmosphere of helium captured from the solar wind. The surface of Mercury is very much like the Moon's - with craters, mountains and valleys. Since there is no form of atmosphere, life on Mercury is impossible. Nor will there be any manned flights in the forseeable future. However, there will be new unmanned probes sent out, if only to complete the map of the surface. Although Mercury has only a third the diameter of Earth, its density is about the same. This suggests that 65 to 70 percent of Mercury's weight is made up of

Sunday, November 24, 2019

Open Doors With An Online IT Degree Essays

Open Doors With An Online IT Degree Essays Open Doors With An Online IT Degree Essay Open Doors With An Online IT Degree Essay There is no denying that finding a job in today’s economy can be difficult. With more workers laid off from positions every day, the competition out there can be incredibly stiff. If you’re among those who have discovered your current field just won’t cut it any longer, pursuing a different track has never been easier. Even if you are lucky enough to hang on to your present job, you can still obtain an online IT degree to prepare for what the future may bring. An online IT degree or other similar pursuit can open doors for you that you may have long thought closed. The reality is earning a degree online is more convenient, more affordable and even easier than you may have thought. While you will still have to earn the grade, an online business degree, computer sciences degree and so on can deliver these benefits to you as the economy spurts and sputters: Flexible class hours – While the actual structure of online degree programs can vary, in most cases you will have the freedom to work around a present job or family needs. You can work on your future at your own convenience while making sure things are taken care of in the present. Diversified options – An online IT degree might not appeal to you, but there are plenty of other options out there. Thanks to more colleges and universities taking their programs online, you can pursue an online MBA, nonprofit management credentials, a Masters in Education and more. The options are diversified and they are ones that involve fields that are more than holding their own. Earning a sense of pride – For workers who have been laid off or suspect it’s coming, doing something positive to change the future can be a tremendous sense of pride. When you work to obtain an online business degree, for example, you will know you are doing what you can to get back on your feet. An online IT degree and other similar programs can help anyone gain the independence and security they need in today’s economy. Adding to existing skills or completely retraining has never been easier.

Thursday, November 21, 2019

Community Organizing Assignment Example | Topics and Well Written Essays - 250 words

Community Organizing - Assignment Example Next, with the help of local leaders, the organizer mobilizes the public and creates awareness on the issue at hand. Once society members are full participants, social planning and social action follow (McKenzie, Neiger & Thackeray, 2012). This involves coming up with the means to carry out a project and the actual process of implementing the project. Evaluation follows to study the success of the action and make adjustments if necessary. In this step, accomplishments get acknowledgement and lessons on how to improve future mobilizations noted. The community organizations get formalization after engaging in social action. Once this happens, the last step occurs. It involves the organizer leaving and the people taking over entirely. Community organization is an empowering process and, therefore, an organizer needs to leave once to let the empowered people carry on from there. In building community support for a health intervention, the social action step is the most crucial. This is because it involves the actual implementation of the project meant to improve health systems in a society. Social action is an act of power that proves indeed social organization and empowerment